March–June 2025
JOA Food · Growth Strategy & Go-to-Market Consulting
Top Project / CEO Pick
ISCAE · Corporate Immersion Project
Overview
Advised an emerging Korean-inspired street-food brand on growth strategy, expansion economics, and commercial scalability.
Selected work
- Benchmarked 7 fast-casual and Asian food competitors across positioning, cuisine, pricing, and service formats to identify differentiation opportunities.
- Built a three-year cash-flow model comparing company-owned expansion with franchising; assessed NPV, IRR, and payback to evaluate the financial trade-offs.
- Assessed the in-store and digital customer journey, translating customer feedback into recommendations on menu clarity, digital loyalty, and retention.
- Evaluated the operating model for multi-site growth, including central-kitchen capabilities, standardized procedures, staff training, and quality controls.
- Developed client-facing recommendations as part of a five-member ISCAE consulting team; Founder & CEO Mohammed Karim Benjelloun selected the project as Top Project / CEO Pick for its clarity and actionable operational roadmap.